BuiltWith is the biggest name in website technology data. TechPeeker is a newer, lower-cost tool built around one job: turning technology data into lead lists you can export and use.
We make TechPeeker, so we have a bias. To keep this fair, every BuiltWith number below comes from its official plans page as of October 2026, and we call out where BuiltWith is the better choice.
Quick verdict
- Choose TechPeeker if you want lead lists for any number of technologies, unlimited exports, and API access for $99 to $149 a month.
- Choose BuiltWith if you need the long tail of 127,000+ technologies, 18+ years of history, spend and revenue estimates, or deep enterprise CRM integrations, and can pay $295 to $995 a month.
In short, BuiltWith is the research platform and TechPeeker is the prospecting tool. Most sales teams and agencies only need the second.
TechPeeker vs BuiltWith at a glance
| TechPeeker | BuiltWith | |
|---|---|---|
| Starting price | $99/mo (Starter) | $295/mo (Basic) |
| Technology lists on entry plan | Unlimited | 2 |
| Keyword searches on entry plan | Unlimited | 2 |
| Leads per export | Unlimited | Within plan limits |
| API access | From $149/mo (Business, 25k requests/mo) | Yes, credit-based |
| Annual discount | ~17% | ~17% |
| Technologies tracked | 800+ | ~127,780 |
| Websites covered | 17M+ | ~492M domains |
| Historical data | Current detections | 18+ years of trends |
| Spend and revenue estimates | No | Yes |
| Contact names and emails | No | Yes (GDPR-limited) |
| Native CRM integrations | Via API | Salesforce, HubSpot, Dynamics 365, Pardot, Zoho, Close |
| Seats | 1 (multiple on Enterprise) | 1 (unlimited on $995 Team) |
| Free tools | Tech checker, CMS, Shopify theme/app, WordPress theme detectors | Single-site lookups, browser extension |
| Best for | SDRs, agencies, ecommerce prospecting, budget teams | Enterprise sales, market research, investors |
Pricing: what you actually pay
TechPeeker costs 66% to 80% less than BuiltWith for the same prospecting job. The gap grows once you need more than two technologies, because BuiltWith's Basic plan stops there.
| What you need | TechPeeker | BuiltWith | You save per year |
|---|---|---|---|
| Lead lists for 1 to 2 technologies | Starter: $99/mo, $980/yr | Basic: $295/mo, $2,950/yr | $1,970 |
| Lead lists for any number of technologies | Starter: $99/mo, $980/yr | Pro: $495/mo, $4,950/yr | $3,970 |
| Unlimited lists plus API access | Business: $149/mo, $1,480/yr | Pro: $495/mo, $4,950/yr | $3,470 |
| A whole team with shared access | Enterprise: custom | Team: $995/mo, $9,950/yr | Depends on quote |
Yearly prices use each vendor's annual discount (about 17% for both). BuiltWith has a one-month minimum term, so even a one-off report costs at least $295.
For a wider look at what BuiltWith costs against other tools, see our BuiltWith alternatives and pricing breakdown.
Lead lists and exports
TechPeeker wins on access; BuiltWith wins on enrichment.
Both tools let you build lists like "every Shopify store using Klaviyo" or "every site running HubSpot" and export them. The difference is how much you can build before you hit a wall.
TechPeeker gives you unlimited technology lists, unlimited keyword searches, and unlimited leads per export from the $99 Starter plan, with advanced filtering included. You can build as many lists as you need without upgrading.
BuiltWith limits Basic to two technologies and two keyword lists. Unlimited lists start at $495/month. In return, its exports carry more fields: estimated tech spend, ecommerce revenue, contact names and titles where public, and business addresses.
If you prospect ecommerce brands, TechPeeker also has ready-made ecommerce lead lists and Shopify store lists. Our guide to finding Shopify stores using a specific app shows the full workflow.
Data coverage and depth
BuiltWith has far more data. Whether you need it depends on what you sell.
BuiltWith tracks about 127,780 technologies across roughly 492 million domains, with trend history going back more than 18 years. That includes long-tail items like individual ad pixels, SSL providers and CDNs, plus first and last detected dates for every technology on a site.
TechPeeker tracks 800+ technologies across 17M+ websites. The focus is on what sales and marketing teams actually filter by: CMS platforms, ecommerce platforms and apps, analytics, marketing automation, payment tools, and frameworks.
A simple test: if the technology your product replaces or integrates with is a well-known platform or app, TechPeeker likely covers it. Check it on Browse by Technology before you buy. If you need a niche script, historical adoption curves, or market-share research across hundreds of millions of domains, BuiltWith is the right tool.
API and free tools
API. TechPeeker's Business plan includes 25,000 API requests a month for $149, plus bulk lookup. Details are on the API access page and in the API docs. BuiltWith's API catalog is broader, covering trends, domain relationships and AI-agent tools, but it sits on a $295+ plan.
Integrations. BuiltWith connects natively to Salesforce, HubSpot, Dynamics 365, Pardot, Zoho and Close. TechPeeker connects through its API, so you can push data into any CRM or workflow tool, but it takes a little setup.
Free tools. Both let you check a single site for free. TechPeeker adds dedicated free detectors:
- Website Technology Checker
- CMS Detector
- Shopify Theme Detector
- Shopify App Detector
- WordPress Theme Detector
BuiltWith's free browser extension is handy for quick checks while you browse. TechPeeker doesn't have an extension.
TechPeeker or BuiltWith: which should you choose?
| If you are... | Pick | Why |
|---|---|---|
| An SDR or small sales team building outbound lists | TechPeeker | Unlimited lists and exports from $99/mo |
| An agency prospecting Shopify or WordPress sites | TechPeeker | Ecommerce lead lists plus free theme and app detectors |
| A startup enriching leads through an API | TechPeeker | 25k API requests for $149/mo |
| An enterprise team prioritizing big accounts | BuiltWith | Spend and revenue estimates, native CRM sync |
| A market researcher or investor | BuiltWith | 18+ years of adoption and market-share history |
| Someone who needs contact names and titles in one tool | BuiltWith | Exports include public contact data |
Still weighing other options? Our BuiltWith vs Wappalyzer comparison and best technographic data providers guide cover the wider market.
Switching from BuiltWith to TechPeeker
Most teams can switch in an afternoon. Here's how:
- Export what you have. BuiltWith lets you export every report to CSV or Excel, so download your current lists before you cancel.
- Check coverage. Look up the technologies you target on TechPeeker's Browse by Technology page to confirm they're tracked.
- Rebuild your lists. Recreate your key lists in TechPeeker with the same filters, then compare a sample against your BuiltWith export.
- Reconnect your CRM. If you used BuiltWith's native CRM sync, set up the same flow with TechPeeker's API.
- Cancel BuiltWith. BuiltWith plans stay active until the end of the paid term, so time the cancellation with your renewal date.
You can start a free trial and run both side by side before committing.
FAQs
Is TechPeeker cheaper than BuiltWith?
Yes. TechPeeker starts at $99/month with unlimited technology lists, while BuiltWith starts at $295/month for lists covering two technologies. Unlimited lists on BuiltWith cost $495/month.
Is TechPeeker a good BuiltWith alternative?
For lead generation, yes. TechPeeker covers the core prospecting workflow (technology lists, filters, exports and API) for a fraction of the price. For historical research, spend data and long-tail technologies, BuiltWith remains stronger.
Does TechPeeker have as much data as BuiltWith?
No. BuiltWith tracks about 127,780 technologies across roughly 492 million domains. TechPeeker tracks 800+ technologies across 17M+ websites, focused on the platforms and tools sales teams target most.
Does TechPeeker have an API?
Yes. The Business plan ($149/month) includes 25,000 API requests per month and bulk lookup. Enterprise plans offer custom API limits.
Can I try TechPeeker before paying?
Yes. You can start a free trial, and the single-site detectors on the homepage are free to use without an account.
What about Wappalyzer?
Wappalyzer sits between the two on price, starting at $250/month. See our Wappalyzer alternatives guide for a full comparison.
Sources
Unlimited technology lead lists from $99/month
Check any site free with the Website Technology Checker, or see pricing for unlimited lists, exports and API access.