Crawl of 17,473,804 websites · updated August 31, 2026
Shopify

Shopify Statistics 2026 - Market Share, Apps & More

How many stores run Shopify, which apps and themes they actually use, and how it stacks up against WooCommerce, Magento, and the rest — based on live detections across our own crawl, not survey data.

273,495
Shopify sites detected
1.6% of the crawl
515
TLDs represented
From .com to .store
9.8%
Share of dedicated e-commerce platforms
vs. WooCommerce, Magento, etc.
7.4
Avg. technologies per store
vs. 5.1 sitewide

Shopify vs. the competition

Among websites running a dedicated e-commerce platform we detect, here's how Shopify compares. WooCommerce leads by volume — largely a function of how many WordPress sites exist — but Shopify is the clear #2 platform.

WooCommerce
2,474,455 (88.5%)
Shopify
273,495 (9.8%)
PrestaShop
21,183 (0.8%)
Magento
17,436 (0.6%)
Ecwid
5,832 (0.2%)
BigCommerce
2,551 (0.1%)
Salesforce Commerce Cloud
1,277 (0.0%)

Excludes general-purpose website builders with optional store add-ons: Wix (1,302,435 sites) and Squarespace (50,163 sites) were detected far more often overall, but most of those aren't running a store — they aren't counted as ”dedicated” e-commerce platforms here.

Where Shopify stores rank

Rank distribution of the 273,495 Shopify sites in our crawl, bucketed by global rank tier.

Top 10,000 sites
1,681 (0.6%)
Top 100,000 sites
13,100 (4.8%)
Top 1,000,000 sites
11,118 (4.1%)
Beyond top 1M / unranked
247,596 (90.5%)

Only 0.6% of Shopify stores crack the global top 10,000 — the platform's strength is long-tail, independent brands rather than a handful of mega-stores.

Top domains (TLDs) for Shopify stores

Shopify stores span 515 distinct top-level domains. .com dominates, but country-code TLDs like .uk, .au, .de, and .ca show where Shopify's international footprint is strongest.

.com
183,164 (67.0%)
.uk
11,429 (4.2%)
.au
9,642 (3.5%)
.de
5,696 (2.1%)
.ca
5,047 (1.8%)
.org
4,174 (1.5%)
.co
3,852 (1.4%)
.jp
3,206 (1.2%)
.net
3,103 (1.1%)
.shop
3,050 (1.1%)
.nl
2,404 (0.9%)
.nz
2,352 (0.9%)

Most-used Shopify apps & integrations

The 20 most-detected third-party tools running on Shopify storefronts, excluding generic web infrastructure (CDNs, CAPTCHAs, JS libraries).

Google Tag Manager
71,982
Klaviyo
58,358
Judge.me
49,281
Shop Pay
42,978
Google Analytics
42,336
Facebook Pixel
25,341
Microsoft Clarity
23,170
Bing Ads
16,149
Hotjar
15,654
PushOwl
11,538
PayPal
10,727
WhatsApp Business Chat
7,816
Boost Commerce
7,549
Gorgias
6,740
Printful
6,041
Trustpilot
6,018
Weglot
5,662
Zotabox
5,363
Google Ads
5,285
Swym (Wishlist Plus)
5,231
Analytics & Tags Email & SMS Reviews Payments Search & Merchandising Support & Chat Retention & Upsell Fulfillment Localization

App category adoption

194,632
Analytics & marketing tags
GTM, GA, Clarity, Facebook Pixel, Bing Ads, Hotjar
74,217
Email & SMS marketing
Klaviyo, PushOwl, iZooto
64,939
Reviews & social proof
Judge.me, Trustpilot, Reviews.io, Yotpo
53,705
Alternative payment apps
Shop Pay, PayPal
14,556
Support & chat widgets
Gorgias, WhatsApp Business Chat

Figures are tool detections, not unique stores — a single store can (and often does) run more than one app in a category.

Shopify theme usage

Dawn, Shopify's free default theme introduced with Online Store 2.0, is detected far more than any paid theme — a sign that most stores stay on the default rather than buying a premium theme.

Dawn (free, OS 2.0 default)
42,081 (15.4%)
Prestige
5,707 (2.1%)
Impulse
5,051 (1.8%)
Broadcast
1,965 (0.7%)
Warehouse
1,825 (0.7%)
Motion
1,357 (0.5%)
Turbo
1,006 (0.4%)

Language distribution

Primary page language detected across Shopify storefronts.

English
217,519 (79.5%)
German
9,971 (3.6%)
Spanish
8,460 (3.1%)
French
7,825 (2.9%)
Japanese
7,649 (2.8%)
Italian
3,501 (1.3%)
Dutch
3,333 (1.2%)

Methodology & data notes

How this data is collected

TechPeeker crawls and fingerprints websites directly, looking for Shopify-specific markers — CDN hostnames, theme asset paths, storefront API calls, and checkout patterns — rather than relying on self-reported survey data. Every number on this page comes from that live dataset of 17,473,804 sites, snapshotted August 31, 2026.

Limitations

Coverage is a large sample of the web, not a full census, so shares should be read as directional rather than exact. App and theme detections rely on visible front-end signatures, so back-office-only tools (with no storefront footprint) aren't captured.

Download the Full Shopify Store List

Get all 273,495 Shopify stores behind these numbers as a clean CSV export — filterable by app, theme, TLD, and traffic rank.

Frequently Asked Questions

Common questions about Shopify's usage and market share

How many Shopify stores are there?+

We've detected 273,495 live Shopify storefronts across a crawl of 17,473,804 websites. That's roughly 1.6% of all sites we've crawled, and only covers sites we've actually visited, so the true figure globally is higher.

What is Shopify's market share vs. WooCommerce?+

Among dedicated e-commerce platforms we detect, WooCommerce accounts for about 88.5% and Shopify about 9.8%. WooCommerce's volume is driven largely by how widespread WordPress itself is; Shopify remains the clear #2 dedicated platform, ahead of Magento, PrestaShop, BigCommerce, and Salesforce Commerce Cloud combined.

What's the most popular Shopify app?+

Excluding generic web infrastructure, Klaviyo (email/SMS marketing) is the single most-detected third-party app on Shopify storefronts, followed closely by Judge.me for reviews and Shop Pay for accelerated checkout.

What Shopify theme do most stores use?+

Dawn, Shopify's free default Online Store 2.0 theme, is detected on 42,081 stores in our dataset — several times more than any single paid theme, suggesting most stores never move off the default.

Where does this data come from?+

It's derived from TechPeeker's own crawl and technology-fingerprinting engine, not a survey. See the Methodology section above for details on coverage and limitations.